Asmiet “AZ” Nega is a visionary, turning ideas into larger-than-life productions in Chicago and beyond. As a creative consultant and creative producer, AZ amplifies the visions of global brands and small businesses through her unique lens and approach to campaign concepting, production, directing, photo shoots and styling.

For 5 years, AZ was an integral part of renowned store and creative hub Fat Tiger Works, working as the project and e-commerce manager. Through her work at Fat Tiger Works, she carved out a space for herself to exist beyond the shop upon its closure. AZ has since continued to foster her relationship with two of the founders, working closely with designer and creative director Joe Freshgoods and contemporary artist Rello on their independent projects in their hometown of Chicago and around the world.

AZ’s passion for helping others bring their ideas to life has propelled her into diverse creative work across various industries with top brands and companies including New Balance, Golden State Warriors, Footlocker, Nickelodeon, Nike, and Stadium Goods, among others. 

AZ prides herself on her ability to embed her creative influence in projects while maintaining the brand identity, ultimately creating a limitless space for her innovation—no matter where she is.